Versace Jeans Couture - The meeting point of Upper class and Underground youth

“Versace Jeans Couture” is one of the diffusion lines of the popular Italian fashion power house Versace, most casual and affordable expression, which is now owned by Micheal Kors.

To know more about Versace Jeans Couture, Let’s take a look at the history of main brand "Versace" briefly

“Versace” is a world renowned Italian luxury fashion house founded by Gianni Versace in 1978 known worldwide for their products with flashy prints and bright colors and rich brand herigate. Over the years, the main label “Versace” has introduced, many diffusion lines also called secondary lines, including Versace Collection, Versus Versace, and Versace Jeans Couture.

While the Versace main line produces luxury high-end fashion products and accessories with higher prices, its diffusion lines over the years have made the brand available to a wider audience with lower prices.

Gianni Versace
versus versace

“Versus” was the first diffusion line introduced in 1989 under the Versace main brand, as a gift from Gianni Versace to his sister Donatella. Versus fashion products were popular for its distinctive rock-chic, modern and unconventional looks, and was endorsed by many celebrities over the years.

Michael Kors Buys Versace for over $2.12 Billion

After the aquisition of the Versace by the Michael Kors Holdings in 2018, the first business decision was to intergrate Versus with Versace Jeans, forming Versace Jeans Courture(VJC), which today is the only Versace diffusion line available. According to former CEO of Gianni Versaci, Jonathan Akeroyd, “this merger will allow “Versace” to further develop the Versace Jeans collections and at the same time not to lose the DNA and codes that made Versus so iconic.”


Why is Versace Jeans Couture So Popular?

Versace Jeans Couture has become extremely popular as it features trendy, informal and accessible clothing and accessories, while integrating stylistic elements of the main Versace collections. Versace Jeans Couture diffusion line is dedicated to informality and youthfulness, and therefore focuses on new trends, such as oversized sweatshirts, sneakers, bold prints and patterns, all with signature accents and bright colours. Versace Jeans Couture is the ideal mix of high fashion and streetwear.
Versaci jeans Couture fashion designs are constantly evolving, with new collections released season after season that incorporate the latest trends and styles. In addition to jeans, Versaci Jeans line also produces a range of other clothing,bags and accessories. Versace Sport comprises activewear and accessories.

How to identify fake Versace Jeans Couture product?

The recomended way to authenticate a Versace Jeans Couture product is to use Versace’s online authentication system. For more information about the system, consult the brand’s website

Versace Jeans Handbag