Italian fashion leads the world with its sense of style, creative designs and excellent quality. According to an analysis conducted by Google and the Nations Brands Index, “Made in Italy” as a brand is the third most searched for brand in the world.
Fashion has always been an important part of the country’s cultural life and society. Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak.
Italian luxury goods are known for the quality of the textiles and the elegance and refinement of their construction.
Italian fashion is connected with the the most generalized concept of “Made in Italy”, a merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury fashion brands are renowned for the high-quality of the materials used in their products and the elegance and refinement of their construction.
‘Made in Italy’ in fashion is synonymous with exclusivity. The industries that continue to produce in Italy know this well and focus on the quality of ‘Made in Italy’ products. It’s the know-how and expert craftsmanship that position them in the top of the global market.
Why Italian fashion brand are so popular?
What makes Italian brands in particular so amazing and popular is that Italians take family honor and family legacy very seriously. And many of their businesses often began as small family shops that continued its operation for generations. And so these people’s identity is baked into these businesses. Since their identity is tied to the brand itself, they dedicate their all, their passion, their ingenuity. And when they create something extraordinary they feel immense pride and self-fulfillment. You can feel almost a religious devotion in the products that they make in the same spirit as the Renaissance artists like Michelangelo.