ICONIC ITALIAN LUXURY FASHION BRAND

Gucci is reinventing an extensive modern approach to luxury fashion. Today Gucci is one of the world’s leading luxury fashion brands that have an undisputed reputation for unique style, exceptional quality and extravagant Italian craftsmanship. The Gucci logo could perhaps be regarded as the most recognizable in terms of world’s luxury branding.

Brief history of Italian luxury fashion brand GUCCI

gucci handbag

Gucci is an Italian luxury fashion label founded in 1921 by Italian businessman Guccio Gucci in Florence, Italy. Gucci brand started out as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper class. At the beginning Gucci brand produced leather goods, silk goods, shoes and handbags.

From the 1950s onwards, Gucci experienced massive success as a label of choice amongst wealthy travelers, Hollywood stars and other well-heeled shoppers, renowned for its extravagant designs and luxurious fashion goods.

Guccio Gucci passed away 2 January 1953 in Milan at the age of 71 , but the business continued under the leadership of his three sons, Aldo, Vasco and Rodolfo, In the mid-‘60s, the brand introduced luxury accessories such as eyewear, watches and jewelry and many other accessories to their product lines.

Today, Gucci’s creative director is Alessandro Michele, one of the most popular fashion designers in the world.

Why is Gucci products so expensive?

Brand Image

Gucci fashion brand is not for everyone, they only target the extremely wealthy audience. Since their products are so high in price, they only need to appeal to a selective set of audience that will be willing to pay $500 for a T-Shirt. Perhaps the biggest reason why Gucci run such a steep cost is due to the representation of the company itself. The brand has solidified its reputation around wealth and opulence.

Marketing

Gucci has been always using its prestige and elegance as a selling point, using famous models shoot in stunning locations to give the essence of glamour. Notably, the Gucci fashion house uses celebrity ambassadors to promote its products.
When celebrities wear these fashion products, it makes them seem much more appealing to a consumer base. People will do whatever necessary to be like their role models.

Product Manufacturing

Gucci uses very high-quality materials in their productions.
Gucci hires some of the most famous and talented designers in the industry to create their products. This is a laborious effort, so one of the main reasons for the high price of the Gucci products comes from the work behind each one’s creation.

Some popular products of Gucci

Gucci shoes
Gucci handbags
Gucci belts
Gucci sneakers
Gucci sandals