Armani Exchange (A|X ) is a subsidiary brand of Giorgio Armani. Started in 1991. Mainly focus on younger customers and features urban style, Especially T-shirts, jeans, polos, and sports coats. Armani Exchange prices are the lowest of all the Armani lines. It is geared toward older teens and young adults with a modern fashion style. Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.