December 2019 - Made in Italy Fashion

Fashion designer Guccio Gucci was the founder of the Gucci firm. He was born in 1881 in Florence, Italy and opened the company in 1921 at the age of fourty. Guccio Gucci was died in 1953 and after his death three of his sons (Aldo Gucci, Vasco Gucci and Rodolfo Gucci) managed the company. Company was expanded to include stores in Milan and Rome and other stores in Florence. Gucci stores featured finely crafted leather accessories such as bags, shoes and knitwear with a distinctive design.Young Guccio traveled to France and England to make a living. There, he was immensly influenced by the elegance and style that he saw while working as a liftboy at the Hotel Savoy. He returned to Italy and began to work with his father who make saddles and leather travel bags for living. As the demand for saddles reduced, he ventured into making various other products to keep his business going. He founded ‘Gucci’ as a family business and successfully combined the sophistication he had seen abroad with the Italian craftsmanship. Soon his brand became one of the most popular brands in the country and got orderes from all over the world. Since the beginning of the 19th century, the Gucci company is renowned to be one of the most successful producers of high-end luxury leather goods, clothing and other fashion products. His grandson, Maurizio oversaw the renovation of the firm in the 1980s and became group president in 1989. Following a series of legal and family disputes, the company was sold to the multinational Investcorp in 1993.